we are


de-construct is an Auckland based digital agency that helps brands, companies and startups to communicate and grow in the digital space. We are quality driven and our agile approach as well as user-centric design helps to deliver exciting digital experiences with focus on ROI.

we are
proud to
work with

  • "We have worked with de-construct for the past year and a half, and have found them to be a great digital and social technology partner. They have been proactive with ideas, able to deliver complex projects in short time frames and provide highest levels of service"

    — Jo Brothers, Global Digital & Social Media Manager
    (Air New Zealand)
  • "We engaged de-construct to develop a tool to facilitate development and career progression for our Operational teams. From concept development through to design, testing, deployment and on-going support the team have been first class bringing imagination, responsiveness and attention to detail to the delivery. We are delighted with the site and are confident it will grow and develop with our people over the coming years!"

    Martin Purnell, Head of Service Delivery
  • "We have commissioned de-construct to help us deliver several projects and each time they’ve gone above and beyond the call of duty to build beautiful and compelling digital products. They implicitly understand digital from a consumer perspective, they design smart as well as build efficiently, and alongside all that, they’re genuinely great guys to work with."

    Amie Mills, Senior Digital Producer

our approach

We keep things simple and meaningful. We remove unnecessary to add value. The fundamental part of our approach is collaboration. We see our clients as partners — joining our small and agile teams from day one. This allows us to create a trully collaborative environment that brings out the best results. The whole process is seperated into four main stages.

  • define
    define & discover
  • iterate
    create & iterate
  • build
    build & implement
  • evolve
    measure & evolve
our capabilities
User Experience Design
Integrated Campaigns & Microsites
Design Production
Mobile & Web Apps
Social Media
Content Management Systems
Public Relations

greatest hits

Air NZ Flying Social Network
with Air New Zealand

A completely revamped, responsive, news and competition portal for Air New Zealand's Flying Social Network. The site's traffic has increased by 31% and the record for entries in a single competition has been set at 1.3mil. Booyah!

  • 31%
    more traffic
  • 1.3m
    comp entries record
  • 1m+
    facebook followers
  • 2.5
    mins. per visit
MKRNZ & Genesis Energy Guess the Ingredients Game
with .99 and Blacksand

My Kitchen Rules New Zealand microsite with social feeds, recipe database and online game sponsored by Genesis Energy. The Guess The Ingredients game has been a great success with 186 thousand games played within 4 weeks.

  • 55k
    online votes
  • 186k
    games played
  • 9k
  • 2
    mins. per visit
Shortland Street Transmedia Clue Hunt
with TVNZ and Blacksand

A month long campaign during the season break, that was designed around the idea of advent calendar, kept all the fans on their toes as we revealed a new clue each day.

  • 34
  • 3m+
  • 17k
    visits per day
  • 4.5
    mins. per visit
ASB Getwise Video Competition Microsite
with TVNZ and Haystac

A 3 weeks long video competition that was produced from start to launch within a crazy 12 days. The campaign was a great success with over 400 videos uploaded.

  • 21
  • 400+
    video uploads
  • 12
    days production
  • 6
    mins. per visit

looking for
a change?

We're always on the lookout for talented, passionate and creative people to join our team. Flick us an email with your resume, a couple of links and we'll be in touch.

wanna work
with us?

Got an interesting project? Want to collaborate?
What are you waiting for, give us a call or drop us a line.