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de-construct is a digital-first design and development studio tailoring online experiences that connect brands with people.

Based in New Plymouth, New Zealand
+64—21—581—710 /

We're dynamic, we design for users and we keep it simple. We eliminate the excess to make the essential stand out.

We're a digital product studio, we conceptualize, design, develop and launch digital products that are exciting, memorable and easy to use.

We work with brands, corporations, non-profits, individuals and startups. We are extension of your team. We listen, learn, research, plan and prototype – then we design, develop and launch. All while working closely with your teams, either remotely or alongside you at your office.

— Our goal is quite simple, we design and develop to make peoples' lives better.

Design and technology has been our passion for decades, and we strive to use it to create digital products that are made around your users — making their lives easier and digital experiences better and memorable.

Are you growing or revamping an existing digital product? Conceptualizing and creating something entirely new? Bringing an idea to life? Whatever it is, we can help.

Want to find out what we could do together?

Get in touch

We've been fortunate to have worked with some great people.

"We have worked with de-construct for the past year and a half, and have found them to be a great digital and social technology partner. They have been proactive with ideas, able to deliver complex projects in short time frames and provide highest levels of service"

  • Jo Brothers
  • Global Digital & Social Media Manager
  • Air New Zealand

"For the past 3 years de-construct has worked with the Heart Foundation to enhance our online presence and websites. de-construct have proven themselves time and time again in regards to the formulation of creative but effective design and then backing this up with no-nonsense approach to getting things up, running and getting people immersed in our sites."

  • Shaun Williams
  • Information Systems Manager
  • Heart Foundation

"Drug Free Sport NZ worked with de-construct to build our new website, we were immediately impressed by their responsiveness to requests and how they 'got' what we were trying to achieve with our new branding. They understood the importance of our website communicating our vision whilst being functional and easy to use for the end user. Mark and his team have also been quick to provide assistance and or training when required. I would highly recommend working with de-construct to anyone looking for a user friendly team to turn the vision of your website into reality"

  • Scott Tibbutt
  • Chief Operating Officer
  • Drug Free Sport

"We engaged de-construct to develop a tool to facilitate development and career progression for our Operational teams. From concept development through to design, testing, deployment and on-going support the team have been first class bringing imagination, responsiveness and attention to detail to the delivery. We are delighted with the site and are confident it will grow and develop with our people over the coming years!"

  • Martin Purnell
  • Head of Service Delivery
  • Chorus

"We have commissioned de-construct to help us deliver several projects and each time they’ve gone above and beyond the call of duty to build beautiful and compelling digital products. They implicitly understand digital from a consumer perspective, they design smart as well as build efficiently, and alongside all that, they’re genuinely great guys to work with."

  • Amie Mills
  • Senior Digital Producer
  • TVNZ

We’re strategists, designers, developers, problem solvers and producers united by our love for great user experiences in the digital world — and beyond.

What we do best — our bread and butter.

& Analytics

Everything we do depends on a deep understanding of the user, so we start by finding out what users want and need. We combine new tools with traditional research expertise to guide our strategy, design and technology decisions.

  • — User personas & scenarios
  • — User journeys
  • — Website analytics
  • — Workshops


Everything we do starts with the user, we're user-centric at heart and we create relevant and engaging user experiences.

  • — UX/UI Design
  • — Responsive websites
  • — Campaign websites
  • — Mobile apps
  • — Intranets


Engineers, strategists and quality assurance professionals turn ideas and designs into functional, reliable products and services. Our cross-disciplinary teams are highly collaborative.

  • — Front-end
  • — Back-end
  • — CRM Integrations
  • — Apps (Hybrid, iOS, Android)
  • — Custom Cloud Hosting


We help clients evolve into effective brand publishers, creating new ways for companies to reach and engage with their audiences.

  • — Expression Engine
  • — Silverstripe
  • — Wordpress
  • — Headless CMS
  • — Pre-CMS Integrations
  • — Custom CMS

Sounds like the right kind of digital partner?

Get in touch